Frozen came out in 2013 and was incredibly popular Popular beyond the point Disney could have expected or possibly even dreamed, despite the fact that Disney is all about the dreaming. The demand for Frozen dolls outstripped supply for that first holiday season, and the Disney Store Frozen dolls, the only ones out at the time, went for crazy secondhand prices. The Disney Store and Mattel worked hard to get dolls out to consumers, and get dolls out they did. Tons of Frozen dolls were produced in a relatively short amount of time.
Frozen dolls are not included in the Disney Princess line, because 1) Elsa & Anna are queens, not princesses, and 2) Disney makes a lot more money on licensing by keeping Frozen a separate property. Nonetheless, Frozen dolls (so far) get released yearly with the Disney Store core princess line (in additional to other Frozen doll packs, naturally). Mattel, when they had any Disney licenses, actually produced a higher volume of Frozen dolls than any one princess at the time, in part because Frozen dolls were new and popular and in part because they constituted a separate license/cost.
The Disney Store and Mattel dolls have their own categories below. Miscellaneous 11″ dolls that don’t go into either category will be located under “Other.” Hasbro had the license from around 2016-2022. These dolls are not currently on the website (We will try and add them someday).
In 2023, Mattel got the license back.
Hey Internet! Looking for these dolls? I’ve got the search all set up for you on:
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Aaaaand, also here:
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