Alright, so, a brief history of Strawberry Shortcake dolls. In the 1980s, Kenner made them, and they were short with striped tights, big hats, and kinda cute/creepy dot eyes. Awhile after that line ended, Bandai got the rights and Strawberry Shortcake dolls were short with jeans, moderately sized hard plastic hats, more detailed eyes, and much fewer (redesigned) characters. Then that run ended and Playmates got the line, and you got the dolls I have pictured below. They are taller, more teenage looking, with weird puffy cheeks and some crazy new characters. They come in wild colors though, and have concise, very collectible lines. In other words, they’re kind of irresistible.
After the Playmates line, Hasbro got the rights, and went in a younger direction with the line again (very large cartoony heads, colorful striped tights, colorful hair, and big-eyed faces). Jakks may have gotten their hands on the rights somewhere in here too, but I honesty can’t recall right now and that would require a google. Finally, there is also a line of Strawberry Shortcake dolls released around 2016ish that are retro/rerelease dolls- the original Kenner dolls have been reissued and are designed to look exactly like their original counterparts (except cleaner, without that nice sheen from 30 years of good hard living).
There are eight themed lines in the Playmates run, plus some miscellaneous dolls and a line of horses. They have a rather zany charm I have grown fond of. See if you feel the same.